An interesting new marketing angle for small business is to be Female Friendly accredited. I know many women may hate the thought of a company trying to get their business on the obvious fact that they are a woman, but when you start to think about the ethos behind the new Female Friendly accreditation it actually starts to make sense.
What are the areas of commerce that we, women, tend to get a little nervous about? Male dominated professions that are perceived as a little bit grimy and prone to specialised knowledge: such as car repairs, plumbing and electrical, carpentry and building, and, to some extent, mortgages and real estate. Well enter Female Friendly Accreditation, where you can be assured the business won’t speak to you like you are a ‘stupid woman’, who won’t try and charge you for work you don’t need to have done, and most importantly, who are expressly recommended by other women as providing exceptional service.
Go the pink tick, use the Female Friendly directory site to find businesses where you know you and your husband won’t get different quotes for the same work.
No Comments