It’s official: The world has gone social and women are more social than men!
In the simple words of Facebook’s COO – “The world’s gone social. And women are more social then men”.
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An interesting new marketing angle for small business is to be Female Friendly accredited. I know many women may hate the thought of a company trying to get their business on the obvious fact that they are a woman, but when you start to think about the ethos behind the new Female Friendly accreditation it actually starts to make sense.
What are the areas of commerce that we, women, tend to get a little nervous about? Male dominated professions that are perceived as a little bit grimy and prone to specialized knowledge: …
We’ll be interested to see which organisations lead the way in committing to the Federal Government’s new Body Image Code of Conduct. The code was launched by Minister for Youth, Kate Ellis, yesterday – one of 8 key pillars comprising the broader Body Image strategy.
Toy Story 3 is one of the biggest movies to come out this year for little ones and big ones alike. So on Sunday we trundled off as a family to the cinema so my little boy, 2 and a half, could experience his first time in a big cinema. Toy Story 3 popcorn box in hand and the “special glasses that make magic happen” securely in place we settled in to watch the movie.
It’s not often that I burst into tears when listening to the news, but today was a stunning exception. I suppose you would assume, as I am the founder of a company called sister, that I might champion the beliefs and career advances of women. But there was something just so altogether cool about the way “brand Julia” pulled this off.
Sorry if I’m about to make you hungry.
In this post I’m concentrating purely on the cookies (some things will never change) and ignoring the bigger brand picture Girl Scouts frames. And what a fantastic brand it is.
You won’t see Tim Tam presenting a case for having helped build communities or grow confidence in young girls. It’s strongest cause is probably for adding width to thighs across Australia.
When I worked for AKQA in London on the Nike UK business, I started there by working on probably the most challenging yet inspiring project of my career. We created a beautiful site called Nike Jumpstart UK with the goal of getting women back into fitness (by any means possible). On the project we worked with Paula Radcliff, marathon runner extraordinaire, Denise Lewis, Olympic triathlete, and a couple of other fitness fanatics. The website presenting some great fitness programmes to get us off our bums and out on the road running, in the gym, running around a field with a ball OR doing some home fitness exercises.
The year was 2004 and Nike’s approach to online with AKQA was to create beautiful and engaging website communications … in Flash.
I was excited this week to read an update via his blog of friends of ours that have been living in South Africa since August last year. My married friends Kay and Stef (Stef being the bloke) have been living in what they are considering (technology wise) to be a third world country. South Africa, has fallen short of meeting their digital and technology needs, and so the lack of hi-speed internet connection and inability to buy the latest tech products has been really taking a toll on their happiness to be there in the first place. Until now…
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